Hardening the Technical Foundation Your Business Grows On.


You’ve built a successful business; now you need a technical engine that can keep up. I provide the veteran engineering strategy to unify your media production, web architecture, and AI implementation into one stable, high-performance system. Stop managing fragmented tools and start scaling with a single technical partner

Book a strategy call
NPR logo with red, black, and blue boxes containing the white letters 'n', 'p', and 'r'. Russ Loyd worked with NPR
iHeartRadio logo featuring a red heart with radio waves and the word 'RADIO' in gray text. Russ Loyd worked with iHeart Radio
Logo featuring a blue abstract design with red accents, accompanied by blue text.  Russ Loyd worked with AURN
Logo of Provident Education Foundation featuring an open book with stylized pages.
Live Nation logo with red border and black text.  Russ Loyd worked with Live Nation
Logo of 'Late Show with David Letterman' in blue and yellow lettering.  Russ Loyd worked with David Letterman's Late Show
Cheekwood Estate and Gardens logo with geometric design in green.  Russ Loyd worked with Cheekwood
Logo of Carl Black Nashville Chevrolet with a longhorn emblem and Chevrolet logo.  Russ Loyd worked with Carl Black Chevy in Nashville
Brothers.fm logo. Illustration of a peach with a leaf and pit, labeled "Macon, Georgia."
Logo of Home Team FM with stylized speakers and website URL.

The Cost of Growing on a Fragile Foundation

Success has a way of complicating things. If your systems feel like they are working against you, you aren’t alone—you’ve just outgrown your tools.

Fragmented Systems

Your team is jumping between five different apps just to complete one task. Data is siloed, "single points of failure" are everywhere, and your workflow feels like a game of telephone.

Result: Wasted payroll and exhausted teams.

Stagnant Technical Growth

You have a vision for AI or advanced automation, but your current tech stack is too brittle to support it. You’re stuck maintaining the status quo instead of innovating.

Result: Competitors with better engines pass you by.

Operational Blind spots

You’re making multi-million dollar decisions based on "gut feeling" because your data isn't unified. You don't know what's broken until a client or a system crashes.

Result: Expensive "firefighting" instead of scaling.

You’ve outgrown "fixing" things. It’s time to engineer them.

Fragmented tools aren't just a nuisance; they are a tax on your growth. I don't just add more software to your pile. I act as your Fractional CTO and Lead Engineer to consolidate your media, web, and AI infrastructure into a single, hardened system. You get the technical leadership of an enterprise, without the overhead.

1/ The Audit

I dive into your current "junk drawer" of tools. We identify the silos, the security risks, and the redundant costs that are bleeding your budget.

2/ The Integration

We strip away the friction. I unify your web architecture, media production workflows, and AI implementations into one cohesive, automated engine.

3/ The Hand-off
(or Management)

Your system is now stable. I provide the documentation and leadership to ensure your team can run it at scale, or I stay on to manage the "Technical Engine" for you.